Work Experience:
Over a decade of experience driving integrated brand strategies, leading corporate positioning, and managing high-stakes stakeholder communications—particularly across the financial services and capital markets landscape for prominent public and private sector entities across Saudi Arabia and internationally.
Since joining Riyad Capital in 2024, she has led the establishment of the firm’s integrated Corporate Communications and Marketing function. She oversees the full marketing and communications value chain, including brand architecture, growth marketing, content strategy, omnichannel campaigns, executive profiling, and reputation management - ensuring consistent messaging and measurable market impact.
Prior to Riyad Capital, she led FTI Consulting’s Financial Services and Capital Markets Communications practice in Saudi Arabia. She has also held senior roles at Brunswick Group and MARCO Partners, where she advised clients on transaction communications, media engagement, long-term investor engagement strategies and executive visibility across high-impact initiatives.
Educational Background:
Bachelor of Arts (Honours) in International Relations with French – University of Nottingham, United Kingdom
Oxford Fintech Programme – University of Oxford
Certifications:
Certified Investor Relations Officer, Middle East Investor Relations Association
